Trade Card for the Larkin Idea, Larkin Soap Company, 1900
THF298887 / Trade Card for the Larkin Idea, Larkin Soap Company, 1900
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Artifact Overview
As color printing gained momentum in the late 19th century, trade cards became a major means of advertising goods and services. In 1885, the Larkin Soap Company developed a marketing strategy known as "The Larkin Idea," which offered giveaways with the purchase of particular items from the company's mail order catalog. This trade card promotes and explains "The Larkin Idea."
Artifact Details
Artifact
Trade card
Date Made
1900
Subject Date
circa 1900
Creators
Place of Creation
Collection Title
Location
Not on exhibit to the public.
Object ID
89.0.541.1225
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 6 in
Width: 5.25 in
Keywords |
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Related Content
article“The Larkin Idea”
What began as a small soap manufacturing business in 1875 became one of the nation’s leading mail-order businesses by 1900. Learn more about the Larkin Company’s rise to popularity under the ingenious marketing strategy known as “The Larkin Idea.”