Advertisement, "He Drives a Duesenberg," 1935
THF101796 / Advertisement, "He Drives a Duesenberg," 1935
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Artifact Overview
Luxury automakers often preferred to let their cars speak for themselves. The companies favored brief, understated taglines in their advertisements. Duesenberg had a prime example in its "He/She drives a Duesenberg" campaign. People were depicted in regal settings that projected wealth and good taste. The ads implied that Duesenberg ownership was a marker of high status.
Artifact Details
Artifact
Advertisement
Date Made
June 1935
Subject Date
June 1935
Creators
Place of Creation
Creator Notes
Original artwork by Paul Gerding. Advertisement made for Duesenberg, Inc., Indianapolis, Indiana
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.657.337
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 13.938 in
Width: 11.063 in
Inscriptions
Artist's signature printed as part of image:
PAUL GERDING
Printed in pencil on back: JUN 35
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