Toyota Prius Hybrid Advertisement, 2002

THF205089 / Toyota Prius Hybrid Advertisement, 2002
01

Artifact Overview

The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.

Artifact Details

Artifact

Advertisement

Date Made

July 2002

Subject Date

2001

Location

Not on exhibit to the public.

Object ID

2011.201.2

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10.75 in.
Width: 7.875 in.

Inscriptions

On ad: TOYOTA HYBRID SYSTEM / (...) Pick up Jason (...) / GET THE FEELING. TOYOTA (...) PRIUS | genius
02

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