Larkin Company Catalog, "Stylish Wearing Apparel Given as Premiums with the Larkin Products," Spring/Summer 1908
THF297766 / Larkin Company Catalog, "Stylish Wearing Apparel Given as Premiums with the Larkin Products," Spring/Summer 1908 / front cover
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Artifact Overview
John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law, Elbert Hubbard, as a salesman. Hubbard developed "The Larkin Idea," a plan that sold goods directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.
Artifact Details
Artifact
Trade catalog
Date Made
1908
Subject Date
1908
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2019.0.3.84
Material
Ink
Paper (Fiber product)
Technique
Bookbinding (Process)
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 9 in
Width: 6.75 in
Inscriptions
written on front:
clothing
Keywords |
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Related Content
article“The Larkin Idea”
What began as a small soap manufacturing business in 1875 became one of the nation’s leading mail-order businesses by 1900. Learn more about the Larkin Company’s rise to popularity under the ingenious marketing strategy known as “The Larkin Idea.”