Uniroyal "Nauga" Toy, 1955-1975
THF806885 / Uniroyal "Nauga" Toy, 1955-1975
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Artifact Overview
Naugahyde, a vinyl-coated fabric manufactured by Uniroyal Engineered Products, is a popular furniture upholstery material. The product's success inspired imitators, so Uniroyal hired ad-man George Lois to craft an advertising campaign that would differentiate their product. The Nauga, a fictional creature that painlessly shed its leather-like hide, was born. The Nauga featured in humorous advertisements and was even made into a promotional toy.
Artifact Details
Artifact
Stuffed toy
Date Made
1955-1975
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
83.40.1
Credit
From the Collections of The Henry Ford.
Material
Naugahyde (TM)
Plastic
Color
Red
Yellow (Color)
Black (Color)
Brown
Dimensions
Height: 14 in
Width: 23.25 in
Length: 4.5 in
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Related Content
articleThe Tale of the Nauga’s Hide
The Nauga was a fictional creature used in an ad campaign for Naugahyde. Learn about the Nauga and the creative advertising that made it a household name.